In an age overwhelmed by consumerism and material excess, Prof. Madan Mohan Goel offers a refreshing and visionary path through his philosophy of Needonomics—an idea inspired by the Bhagavad Gita (verse 9:22). More than just an economic model, Needonomics is a way of life that calls for balance, simplicity, and ethics in the face of growing greed.

Gita-Inspired Needonomics: Pragmatic Solution for a Sustainable Future challenges the foundations of greed-driven capitalism by urging societies to focus on needs instead of endless wants. Prof. Goel emphasizes that true growth lies not in profit maximization, but in righteous action (karma yog), contentment, and harmony between material and spiritual well-being.

The book speaks to all—governments are encouraged to prioritize human welfare over GDP figures, businesses are urged to adopt value-based entrepreneurship, and youth are inspired to lead with discipline, ethics, and sustainability.

At a time marked by inequality, environmental degradation, and moral crisis, Prof. Goel’s Needonomics stands as a timely and transformative call—to replace greed with gratitude, excess with ethics, and exploitation with empathy. It is not only a scholarly contribution but a practical roadmap toward a just, sustainable, and spiritually enriched world.